The Customer-Centricity Blueprint
Customer-centricity is a word that gets thrown around a lot these days.
But what does it mean to be customer-centric?
My firm, Level5 Strategy, breaks it down in this 7-step handy blueprint:
Step 1: Understand What Matters
You first need to know what drives customer behavior.
Step 2: Craft a Clear Promise
Your value proposition is your filter for prioritization.
Step 3: Focus on Moments that Matter
Concentrate effort to make the most impact.
Step 4: Facilitate Smooth Collaboration
Alignment helps to avoid experience breakdowns.
Step 5: Prioritize Customer-First Decisions
Planning should revolve around the customer.
Step 6: Measure Progress
Track customer KPIs and celebrate the wins.
Step 7: Think Long-Term
Embed the philosophy into incentives so it sticks.
But what do these steps really entail? And how do you know if your organization has the processes to support them?
Learn all this, and more, by taking this 10-minute benchmarking survey here.
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